OUR BUSINESS
Our Brands
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Our own brand
Our
Brands
TAIMATSU Co., Ltd. is reviewing the possibilities of traditional crafts and creating new value in a form suited to modern lifestyles. By proposing the appeal of crafts from multiple angles and creating a system to support that culture, we are nurturing brands that connect this philosophy to the future.
MUSASHI JAPAN is not just a knife brand, but a brand that serves as a bridge connecting traditional Japanese craftsmanship to modern life. Up to now, we have delivered products to over 166 countries, and that experience has brought deeper value to customers as people's memories.
Yokai Japan is a brand inspired by the idea unique to Japan where spirits dwell in every tool and thing we “see,” “touch,” and “feel” in our everyday lives. It began with an experience that conveyed the depth of taste as a Japanese sake bar, and now it is also being developed as a perfume and incense brand.
FUJI Japan is a brand for people seeking value beyond tourism. Combining exploration with inner discipline, we create a deep immersive experience surrounded by “movement, learning, and quiet concentration” through sharpening and calligraphy, and provide a moment to face Japan.
subsidiary
TAIMATSU Co., Ltd. is developing a subsidiary group with a common philosophy in order to pass on traditional Japanese crafts to the next generation. While supporting the brand as a whole group, we aim for sustainable development.
Projects and Initiatives
Projects &
Initiatives
TAIMATSU Co., Ltd. is expanding the possibilities of Japanese manufacturing to the world through sustainable projects, global partnerships, and digital innovation. From planning environmentally friendly products to developing overseas brands and exhibiting at international exhibitions, we are spreading traditional Japanese crafts to people all over the world. Furthermore, by improving EC sites, localization tailored to each region, and strengthening SEO, UX, and digital marketing, we have put in place a system that makes it easy to touch brands from any region and conveys appeal. Furthermore, through the operation of BtoB platforms and cooperation with domestic and international partners, we are supporting a future where traditional crafts will be loved for a long time in modern life.
Since 2022, TAIMATSU Co., Ltd. has been working on coastal cleanup in cooperation with Tsushima City, and is making a sustainable kitchen knife “Ocean Knife” that reuses waste materials collected there.
With the cooperation of our multinational staff, enhanced online communication, and further expansion of our business in France and Hawaii, we are continuing to deliver Japanese manufacturing to the world. Furthermore, through exhibiting at Maison & Objet and Ambiente, we are connecting with partners and creators from around the world and expanding our range of activities into new regions and genres.
By strengthening the EC infrastructure and promoting store designs optimized for each region, we have created an online environment where customers around the world can easily understand and comfortably experience the appeal of traditional Japanese crafts. Furthermore, through continuous SEO optimization and UX improvements, we are delivering our brand story more effectively, so that even first-time customers can arrive at products with intuitive operation.
We are making it easier to deliver traditional Japanese crafts to customers around the world by reviewing our entire digital platform, adjusting our EC site for each country, and disseminating content suitable for each region. Furthermore, by effectively managing advertisements on Google and Meta (SNS) and carrying out ingenious email distribution, we are conveying our appeal in an easier to understand manner and expanding connections with new customers around the world.
TAIMATSU aims to collaborate with local businesses and support their growth through our brands. We have also begun working on partnerships with overseas companies in order to expand Japanese manufacturing to the world. Through these efforts, we have established a system that enables stable delivery of products overseas.
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