VISION
&
MISSION
VISION
We aim to create a system where the value of traditional crafts circulates and incorporate it into everyday life. While supporting industries where the decline in craftsmen is an issue, such as traditional Japanese knives and sake, we will connect them to the future in a new form.
MISSION
We are exploring the possibilities of traditional crafts and making efforts to create new value by combining them with different fields and techniques. We will continue to convey its appeal to more people from a perspective that is not bound by existing frameworks.
BRAND
VALUES
01
“Challenge and Innovation” We constantly tackle new challenges and provide value through ideas that go beyond the boundaries of traditional crafts.
02
“Experiences that stimulate the five senses” provide deep concentration and extraordinary experiences through the five senses, creating a special and memorable experience for customers.
03
“Passion and Familiarity” As the brand color orange symbolizes, we value passion and a friendly atmosphere.
04
“Contribution to Craftsmen” We train young craftsmen and play a role as a supporter to connect craftsman culture to the next generation.
05
“Authenticity and Quality” Through reliable service and reliable quality, we provide products that customers can choose with confidence and continue to use with pride.
BRAND
DIRECTION
EMBRACING DIVERSITY
Incorporating the perspectives of countries around the world, we will reassess traditional crafts with a multifaceted approach.
INNOVATION
We create new value and experiences that no one else has done before.
SUSTAINABILITY
By connecting craftsmen and traditional crafts to the next generation, we will balance cultural inheritance and economic development.
HISTORY
HISTORY OF
TAIMATSU
The history of TAIMATSU Co., Ltd. began with the challenge of blending Japanese tradition and innovation. Through the Japanese knife brand “MUSASHI JAPAN,” which was born in 2020, our mission is to deliver Japanese craftsmanship to domestic and international customers, and we have continued to grow mainly based on online activities. Our unique design has been evaluated and supported by many customers.
Currently, we are expanding our sales network, which includes physical stores, and we are developing a variety of brands, such as “YOKAI JAPAN,” a Japanese sake bar with a specter theme, and “FUJI JAPAN,” which offers training experiences. Based on the experience and innovative spirit we have cultivated so far, we will continue to illuminate new stories that will continue into the future while opening up new possibilities for traditional Japanese crafts and spreading the value of Japanese culture in the global market.
NEWS
Latest News
