Hang Zhao (CCO) embodies the company's "worldview" and builds the translation and aesthetics necessary to deliver Japanese value to the world.

Q1: Background and Creative Philosophy

Having spent many years in advertising and content production, I know all too well how important "instant buzz" is in business. Commercial advertising often tends to chase "explosive, short-lived impact" and "fleeting trends." Deep down, however, I have always wanted to use my creativity to build "brand assets that last for a hundred years and retain high value." What drew me to TAIMATSU was this very sense of "careful, time-intensive craftsmanship." For me, this is not just a creative "project"—it is an upgrade to the business model itself. I want to pour the high-efficiency, high-conversion strategies I have cultivated into building a "brand system with long-term vitality." My creative philosophy is to breathe clear business value into traditional techniques through modern, global storytelling. The world I want to express at TAIMATSU is one where traditional crafts are transformed from "relics of the past" into "future trends," becoming symbols of a lifestyle aesthetic that consumers around the world aspire to.

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Q2: Challenges and Attention to Detail

What I want to express is not logic, but an "instant sensation." For example, when it comes to the "sharpness" of a kitchen knife, simply photographing the glint of the blade doesn't convey it. Instead, I capture that satisfying, "smooth" feeling you get when it slices through something effortlessly. I focus on "non-functional details"—the way light and shadow play on a product when it sits on a table, or the exquisite sense of balance you feel when you pick it up. I believe that if we accurately capture and amplify these sensations, people all over the world will naturally understand the "soul of the artisan" without a single word.

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Q3: The Fusion of Design and Business

As an executive, I am convinced that creativity is the primary engine of productivity. My goal is to make "design" the "core fuel that drives TAIMATSU's business growth." From a management perspective, I focus on two key points: Products as Media: We are not just selling physical goods; we are selling "content and services." I want to infuse creativity into our supply chain, user experience, and even after-sales service, filling every touchpoint with our customers with "surprises and stories." We will make the product itself function as a "high-value media channel." Building a Sustainable Creative Ecosystem: We will not let creativity end with "one-off promotional activities." We will establish a system that "consistently produces high-quality content." By optimizing Customer Lifetime Value (LTV) through design thinking and fostering existing fans into our "strongest evangelists" through word-of-mouth and community management. In short, the purpose of my creativity is not "simply to look beautiful," but "to grow the business with high profitability over the long term."

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Q4: The Ideal Creator (Co-creation)

I am not looking for "operators" who just follow instructions. I am looking for partners who can work with me to "define the problems themselves and solve business challenges through creativity." I am looking for "creators with business acumen": Thinking Beyond Functional Roles: People who can step outside their own creative domain to understand the challenges of marketing, sales, and the supply chain, and use creativity to bridge the gaps between those departments. Entrepreneurial Spirit: People who view their work as a "small business" in its own right. Those who are not afraid of risk, who boldly challenge existing methodologies, and who take responsibility for the results. The Ability to Enjoy Chaos and Create Order: In the chaotic phase of "building a global brand from scratch," I need people who see that confusion as a "huge opportunity" and can use clear strategy and management to turn a vision into an "actionable roadmap."